Everyone has their rituals, many of which begin in our teenage years and remain with us as we transition into full-fledged adulthood. One ritual I had as a teenager was born from something I used to see in Hollywood films that I stubbornly adopted. It involved fighting anyone and everyone for the window seat in the taxi on my way home from secondary school. This was essential, as it allowed me to plug my earpiece into my phone and listen to my favourite radio station, 95.9 Cool FM, all the way home while leaning my head against the window and people-watching.
This little ritual followed me from the time I was a 15-year-old teenager to my early twenties as a graduate. When I moved to Lagos a few years ago, right after finishing school, I carried a fear many people have when relocating: the worry of not feeling at home. However, the very first time I listened to radio in Lagos, I quickly realized I wasn’t missing much. Why? Because Cool FM Lagos felt like home – almost as though I was still that 15-year-old girl sitting by the taxi window, listening to the Midday Oasis with Amanda and bothering nobody.
I was stunned at how much the radio station in Lagos carried the same DNA as the one in Port Harcourt, which made me realize that the people who established these radio stations did so with love and intentionality. So much so that if you went to any state in Nigeria and tuned to this station, you would feel right back at home. This understanding brought me comfort in the new, strange, and bustling city of Lagos.
A friend of mine always says that everyone needs a coffee shop they call home, but in my case, I believe everyone should have a radio station they call home. Imagine the privilege of interviewing one of the people responsible for creating this safe space for individuals like me—those who crafted the DNA of these stations and thoughtfully reminded teenage me that I would never feel lost as long as I could tune in. The man in question is Jonathan James Lyamgohn, popularly known as King James, a broadcaster with a career spanning programming, sales, public relations, and business consulting in the radio space for the past 29 years – that’s longer than I’ve been on this earth, by the way.
THE EARLY DAYS
For nearly three decades, King James has immersed himself in the world of media, working with and consulting for major brands in television and radio, including Radio Nigeria, Hot FM, Cool FM, Nigeria Info, Wazobia FM, Kiss FM, Vision FM, WE-FM, Amplified Radio, Heart & Soul, Urban 96.5 FM, Human Rights Radio, Correct FM, Access24, NN24, Soundcity, Spice Radio, and X-FM, among others.
Yet, beyond these impressive achievements, King James has a truly captivating personality. From the very first moment I spoke with him, I sensed that this interview would be special. It wasn’t a mere hunch; it was his genuine willingness to be vulnerable and share his remarkable story with the Popcentral team. The energy and excitement he infused into every question drew me in, and I found myself becoming an even bigger fan than I was before our meeting.
For Jonathan James Lyamgohn, radio wasn’t just a career—it was an undeniable calling. “I can’t say how come I fell in love with radio because I believe radio chose me.” He jested. But I do believe wholeheartedly in what he said. After all, didn’t writing choose me?
Born in Kafanchan and raised in Kaduna and Ogbomosho, Oyo State, his early years were spent moving between cities, giving him a broad sense of the Nigerian landscape. He experienced both the calm of Ogbomoso and the riots of Kaduna at that time, which included burning down his family house twice. But it was in the chaos of his zigzagging childhood that his love for radio emerged. “There’s no growing up for me without radio,” Jonathan said, reminiscing about his formative years. He noted that he began his love for journalism and reporting by being a tattletale, or as he hilariously puts it, “I was a ‘domestic journalist.’” – This first job of his entailed reporting his siblings, whom I’m sure couldn’t stand him. For some weird reason, I can relate to this as I was also something of a domestic journalist as a child. So much so, that my siblings donned me the term – ‘Bazza Queen’ or simply put, ‘Busy Body.’
Domestic journalism aside, Jonathan’s father, a Baptist pastor, was the first to introduce him to the world of storytelling, journalism, and dare I say, research. “I was first a reporter, literally. When my father would leave home, he would ask me to watch the local news, and when he returned, I was more than excited to tell him everything that was said on the news”
Jonathan’s journey into research began unconventionally—he picked up newspapers as his first reading material. “When I started learning to read and write, in an unusual manner, it was newspapers that I picked up to start reading,” he recalled. This early exposure to the written word was complemented by his father’s gift of a Longman Learners dictionary, which became a vital tool in his quest for knowledge. “That’s how I got into the habit of researching and understanding stories for myself,” he explained. This foundation not only fueled his love for reading but also laid the groundwork for his future career in media.
Jonathan’s obsession with radio solidified after his father pointed out the local radio station during a trip to the hospital. “When we were done, I left the hospital and walked six kilometres back to that station,” he said, recalling the day that would change everything. He snuck past security and found himself watching two presenters through the glass of the studio. “I asked them so many questions, and they answered every single one,” Jonathan said. They even invited him on air and told him he could always come around—a moment that cemented his destiny. “That was their mistake,” he chuckled. “Because I never got out of their hair. I became that itch they needed to scratch.”
By age 11, Jonathan had become a regular at the station, running errands and soaking in the magic of radio. “I’d buy cigarettes for the older presenters. Anything they wanted, I’d do,” he said. “I became their errand boy, just so I could be close to the station.”
The different presenters I encountered became my heroes,” he recalled. After finishing high school in Jos, he returned to Kaduna, determined to break into radio. “I said it was time. I was ready to go on air,” he stated, despite only two radio stations existing in the city at the time. Undeterred by the lack of vacancies, he visited both stations daily from 8 AM to 5 PM, pouring all his savings into this pursuit. His persistence paid off at 17 when an unexpected opportunity arose. “One of my mentors got suspended, and the big boss asked if I could do the show. I told him, ‘Of course, I can.’” And just like that, Jonathan found himself hosting his first live show—a three-hour rock-and-roll segment. “Believe it or not, Nengi, that was it. That’s how I scored my first show. Once I started, I never stopped. I still haven’t stopped till this day. That was it. That was my beginning.”
King James has had an interesting career. From working at Nokia and bagging multiple degrees, to being part of Nigeria’s first 24-hour news channel, NN24. According to him, working with NN24 was a transformative experience for Jonathan and his colleagues, including now-renowned journalists like Seun Okinbaloye and Austin Okon-Akpan of Channels TV. As a CNN West African affiliate, NN24 was not just a groundbreaking venture; it was a crucible that forged their skills and ambitions. “We learned to be multi-faceted,” Jonathan shared, recalling the intense training sessions that pushed them to master various roles in journalism.
This experience taught them to adapt, think critically, and embrace the fast-paced world of news reporting. It was here that they discovered the power of storytelling and the importance of being versatile in a constantly evolving industry. Those early days at NN24 didn’t just shape their careers; they ignited a passion for journalism that continues to drive them today.
Reflecting on his journey, Jonathan said, “I was just lucky that I found something I loved and wouldn’t take no for an answer.”
THE WORLD OF BEING A RADIO EXEC
As Jonathan’s on-air career grew, so did his responsibilities. It wasn’t long before he moved from being an OAP to an executive—a shift that required a completely different mindset. “There was no handover,” Jonathan admitted. “No one sat me down and told me what to do. I had to learn everything on my own.”
But his time as an OAP had given him an advantage—he understood radio from the ground up. This, combined with his relentless pursuit of excellence, made him the perfect fit for leadership. “I’m still that radio boy at heart,” he confessed. “I haven’t been on air in about ten years, but I still write scripts as if I’m going on air tomorrow. It keeps me sharp.”
Jonathan’s leadership philosophy is simple: nurture the next generation. He didn’t just want to run stations—he wanted to create opportunities for young talent to grow. “I’ve been lucky enough to shape the careers of many broadcasters,” he said. “Some of them were even my bosses at one point. It’s a privilege to give back and help people become better versions of themselves.”
Trust me, after only 90 minutes of interviewing him, I was already a better version of myself. His influence on Nigerian radio is undeniable. Over the years, he played a key role in setting up some of the country’s most iconic stations – It’s how I joked to my colleague after the interview – “We just spoke to the radio man – a superhero entity of some sort who was responsible for everyone’s favourite radio station.”
And I meant it matter-of-factly because if you’ve ever listened to the radio in Nigeria, no matter what your interests are – music, 24-hour news, pidgin, News and Music, Pop culture, chances are, he had a hand in bringing that unique experience to you. Sadly, he doesn’t buy into the “radio man” name. Mr Lyamgohn prefers a more sophisticated superhero title like “The Radio Maestro”, “The Radio Maverick” or my personal favourite, “The Phenomenon.” So, for the remainder of this interview, permit me to refer to him as “The Phenomenon” at times.
When we asked him what it was like to set up these multiple radio stations, he explained that each station holds a special place in his heart – “Interestingly, each radio station I have set up has its own peculiar story to it, its own peculiar challenges,” he continued by sharing that “Hot FM was special because we were the first to combine news and music. We had to produce news every hour, which was a massive challenge at the time,” he recalled, his voice tinged with pride.
The effort paid off, as Hot FM quickly became one of the most listened-to channels in the city, a solid proof of the hard work and dedication of everyone involved. “The quality of each sector depends on the quality of the people,” he emphasised, recognising that it’s the heart and soul of the individuals behind the mic that truly drives the magic of radio.
Another interesting project King James consulted on and helped set up was Soundcity FM. His vision for Soundcity Radio was clear even before its inception, despite the challenges of launching a new station under the umbrella of an existing television brand. “When I joined, one of the things I told my boss, Tajuddeen Adepetu, was that I wanted to create a station that was proudly African, yet hip and sophisticated,” he shared. He recognised the need to carve out a unique identity for Soundcity Radio, ensuring it resonated with the youth while showcasing the richness of African culture. “I remember sitting for long hours, trying to develop a sound that would not only appeal to our audience but also set us apart in a saturated market,” he recalled. The result was Nigeria’s first 24-hour Afrobeats station, which not only honoured its parent channel’s legacy but also became a trailblazer in its own right, capturing the hearts of listeners across the nation.
Jonathan’s work wasn’t confined to Nigeria alone. He was also instrumental in expanding Soundcity FM across 5 Kenyan cities, and today the station has become a household name in that country. “That was always my dream,” he said. “I wanted to prove that we could export radio from Nigeria. We’ve done it with Nollywood, we’ve done it with Afrobeats—why not radio?”
But it wasn’t just about creating stations. For Jonathan, it was about creating a sense of belonging. “Every station had to have the DNA of the brand but also sound unique to the city it was in,” he explained. “That was the most important part for me—making sure that no matter where you were, you felt like that station was home.”
And if there’s anything I know more than my name is that he has stayed true to his word and his goal has been achieved because truly, all you have to do is tune in to feel right back at home.
As Radio Man, pardon me, The Phenomenon, reflected on his journey, he shared his top five radio stations in Nigeria. “I would say WE FM Abuja – 106.3, Urban 96, Nigeria Info FM, Soundcity FM, and Radio Jusmen – 105.7, Lagos,” he listed, each name bringing back a flood of memories. For him, it was less about the individual stations and more about the teams behind them. He highlighted that each station represents a community of voices and stories, working together to resonate with their audience. The Phenomenon believes that the essence of radio lies in its ability to connect with people on a personal level, providing a sense of belonging and comfort.
With a hopeful vision for the future of radio, he seeks to inspire the next generation of broadcasters to uphold a legacy of connection and innovation, emphasizing that it’s not just about the sound that fills the airwaves but the profound impact it has on lives—like mine and my friends in secondary school, who eagerly tuned in to Rick Dees’ Weekly 40 every Saturday so we could discuss it come Monday.
SETTING UP HIS OWN THING – JUSMEN – THE WHY
After years of helping others build their brands, The Phenomenon knew it was time to create something of his own – Jusmen Radio. But for Jonathan, Jusmen was more than just a radio station—it was a labour of love. “Jusmen is an expression of everything I’ve learned over the years,” he said. “It’s an embodiment of love and passion.”
The name “Jusmen” comes from the Southern-Kaduna, Ham tribe, meaning “peace of mind.” And that’s exactly what Jonathan wanted to offer his listeners. “Radio should be a place where people find peace, where they can escape the noise of the world and feel comforted,” he said. With Jusmen, he aimed to create an experience that went beyond just sound. “It’s not just something you listen to,” he explained. “You should see it, feel it, and experience it. Radio is alive, and I wanted Jusmen to embody that. So we have a phrase where we say, Radio Jusmen, on-air, online, and wherever your day takes you.”
This statement reminds me of my father, who has always listened to the radio wherever he goes. Before he got a smartphone, he would carry his handheld antenna radio around the house, and it was often loud and annoying. While it drove me crazy at times, I couldn’t fault him; like me, this was his ritual. After discovering radio on smartphones, he switched to listening there, which marks how radio keeps evolving alongside technology.
As technology continues to evolve, The phenomenon has made sure Jusmen stays ahead of the curve. Recently, the station introduced EV, Africa’s first full-time AI radio presenter. “We’re not joking,” he said, excited. “We actually pay her like a staff member.” EV is part of Jonathan’s vision to integrate technology into radio in ways that enhance the listener’s experience. Here’s a peek into EV’s banter on Jusmen show, “The Morning Fix.”
“I’m not worried about AI taking jobs away,” he clarified. “It’s here to enhance what we do. It’s about making things more efficient, not replacing humans.”
Another major AI tool Jusmen has engaged is the music detector, sort of like your own Shazam while listening to radio. So, if you’re in traffic listening to 105.7, Jusmen FM and you hear a song that sounds so nice, you don’t have to get out your phone to search for it, if your car is smart enough, Jusmen FM would automatically feed you the song and artist. At Jusmen, one of their mantras is, “No more strange songs.”
And this just ties right back to how The phenomenon’s superpower must be making people feel at home and at peace while listening to the radio.
“We don’t see ourselves as being in the media business. We see ourselves as being in the media tech business because tech is a huge part of what we do.” Jonathan added about Jusmen. He believes that radio has always thrived by adapting to new technologies. “When television came, people said radio would die. It didn’t. When the internet arrived, they said the same thing. But radio adapted.” For Jonathan, AI is just the next step in that evolution. “AI is like driverless cars,” he explained. “It doesn’t take away the joy of driving—it just makes it safer and more efficient.”
In my conversations with Jonathan, he emphasised that there are far more pros than cons when it comes to technology in radio. “Being scared of it is a waste of time,” he said, encouraging colleagues to dive in and leverage its benefits. I found it fascinating to hear about his early days in radio when research meant going to the library. He recounted, “I started radio when we had to go to the library and read to research.”
With the arrival of the internet, everything changed for him. In the early nineties, he would listen to Voice of America every Thursday to track the Billboard charts, scribbling notes as fast as he could. “I would write like crazy,” he recalled, chuckling at the memory. Later, he would head to cyber cafes to browse for prep materials, and eventually, with his first laptop and dial-up internet, he could prepare at home.
Now, with AI at his fingertips, Jonathan notes that presenters can gather current information quickly for their shows. “Isn’t that heaven?” he mused, clearly excited about the possibilities. His motto at Radio Jusmen, “People, Technology, Possibilities,” resonates deeply with him. “People are still the number one asset,” he asserted, reminding me that while technology is essential, it’s the presenters who must learn to harness the tools available to them effectively.
But he’s quick to emphasise that technology should serve radio, not the other way around. “Radio has always been about connection. AI can help us deliver that connection faster and more efficiently, but it will never replace the human heart of radio.”
WHAT’S NEXT FOR RADIO?
When it comes to the future of radio, Jonathan remains optimistic. “People have been predicting the death of radio for years,” he said. “But as long as there are human beings, radio will always have a place.” He believes that radio’s ability to adapt is what has kept it alive through the years. “Radio will continue to thrive because it understands how to integrate new technologies without losing its essence.”
He also sees radio evolving into more than just a medium for listening. “It’s about experiences now,” he explained. “People want to feel connected to what they’re hearing. Radio isn’t just about sound anymore—it’s about creating moments that resonate.”
WHAT’S NEXT FOR KING JAMES?
As The phenomenon looks toward the future, his focus is shifting slightly towards being a family man. “I want to be a full-time dad,” he said, smiling. “That’s the most important thing to me right now.” But that doesn’t mean he’s stepping away from the industry. “I also want to explore content creation,” he laughed, slipping into a playful voice. “You know, smash that follow button!”
I know I’d subscribe for more insight and wisdom. But in all seriousness, Jonathan is ready to pass the baton to the next generation. “I’ve spent years building stations and mentoring young talent. Now, I want to step back and let them take the lead.” To me, that’s inspiring.
As we wrapped up, I asked Mr Lyamgohn what advice he had for the younger generation. His answer is simple: “Take chances, but don’t gamble.”
“Taking a chance means doing something because you believe in it,” he said. “Gambling is doing something without conviction, always second-guessing yourself. You need to be all in.”
He also stressed the importance of surrounding yourself with the right people, stating that your friends and mentors shape your future more than you realise. And with that, King James left me with a final thought: “Care about the future but don’t worry about it. Time is both your friend and your enemy—so make the most of it.”
Here’s my take. Radio is not dead. Radio cannot die as long as people like Jonathan James Lyamgohn have any say in the matter. For almost three decades, this man has dedicated his life and being to making the radio experience of millions of Nigerians and Africansbetter. So, what better way to leave this conversation than with a love letter that he recited himself to radio:
The Phenomenon’s Love Note to Radio:
People have listened to radio and cried,
galvanized to action, inspired to start a civil war.
Before GoFundMe, the radio sparked hope; before therapists, it offered comfort.
Radio has always been there, a steadfast companion.
It exists to be a friend, to keep you company, to fill the void when life feels empty.
When people walk away, radio stays by your side.
When people leave you, radio never does.
So you see, people have listened to radio and cried and smiled.
Radio has always been around
Radio is always around
Radio is your best friend, always ready to remind you that you’re never alone.
