Not too long ago, I tuned into a show where the host posed an intriguing question to a group of creatives: “Would you consider a career in politics or government?” Almost unanimously, their responses were a resounding “no.” Their decisiveness was striking—they didn’t even pause to reflect. The reasons behind their firm rejections were consistent: politics is a dirty game. This got me thinking.
Nigeria stands as the 39th largest economy globally and the 2nd largest in Africa. Our nation boasts a middle-income, mixed economy, and an emerging market with thriving sectors in manufacturing, finance, services, communications, technology, and, notably, entertainment. The creative sector in Nigeria is booming. According to Jobberman research, it’s the second-largest employer in the country, currently providing jobs for about 4.2 million Nigerians. By 2025, this number is expected to swell by an additional 2.7 million jobs. The entertainment industry alone is valued at a whopping US$1.4 billion.
Barrister Hannatu Musawa, the Minister of the Federal Ministry of Arts, Culture, and the Creative Economy (FMACCE), aptly captures the sector’s significance: “As a nation, we are trying to diversify from oil, and the creative economy is a strong alternative to the new oil because the future of the country depends on the creative sector.”
Our creative economy is flourishing, fueled by the ingenuity and passion of Nigeria’s youth. Yet, as a young creative living and working here, I can’t help but wonder: if creatives shun government roles, who will champion our cause? Who will be our voice and advocate in the government?
Enter Ayomide Adeago, the Senior Special Adviser to President Bola Ahmed Tinubu on Arts, Culture, and Creative Economy. Ayomide’s journey from a passionate photographer to a key government advisor is inspiring. His dedication led him to serve as the Head of Digital Media for the Speaker of the Oyo State House of Assembly and the Special Adviser on Visual Communications to the Speaker of the House of Representatives. His photo book, “Gbajabiamila; The Long Road”, adds “author” to his impressive list of titles.
In an exclusive interview with Pop Central, Ayomide Adeagbo, known as “The Fixer” for his efficiency, shared his comprehensive vision and strategic plans for Nigeria’s creative economy. “My vision aligns with the collective ambition of the Federal Ministry of Art, Culture, and the Creative Economy: to see Nigeria become Africa’s creative capital.”
To become Africa’s creative capital, Nigeria would lead in music, film, fashion, and arts. This recognition would boost Nigeria’s global cultural influence, drive economic growth with more investment and tourism, and promote innovation through better infrastructure and education. Strengthened international partnerships and supportive government policies would cement Nigeria as a key player in global creativity.
The vision for Nigeria to become Africa’s creative capital is one that I share and believe in. In fact, we are already on our way there with our music industry, specifically Afrobeats, taking over the world, and our movie industry breaking new records every other day. However, with the support of the FMACCE and all the strategies they have in place, we can get there even faster.
Speaking of the government’s involvement in fast-tracking Nigeria’s creative economy’s global reach, Ayomide highlighted the government’s commitment to supporting creators in various fields—music, film & film premieres, digital content creation, comedy shows, etc.
As a creative myself, I understand how one can have numerous ideas but not the funds to execute them, and the Special Advisor agrees with me on that. He mentioned that the government is already tackling the issue of funding, citing the launch of the iDICE Fund, a $617 million investment in the digital and creative economy that aims to provide startup capital and essential resources. “Strengthening intellectual property rights and creating avenues for accessing funds are key aspects of our plan,” he added.
Having a young creative in a place of power to represent us and present our peculiar issues to the presidency is a win for us all. Because he is there, initiatives like the ‘Skill Sync Initiative’ and ‘Creative Academic Tour’ are possible. These are designed to empower emerging creative talents through training, mentorship, and hands-on experience, as well as fostering skills development and cultural exchange across academic institutions in Nigeria.
Advocating for the creative economy comes naturally to Ayomide, who finds a mirror of his journey in the vibrant community he serves. His work aims to inspire others by giving them hope and a platform to shine.
Ayomide Adeagbo’s vision for Nigeria’s creative economy isn’t just forward-thinking—it’s game-changing. If his plans succeed, our creative industries will thrive with fresh opportunities, stronger rights, and global acclaim. Ayomide is the advocate our creative sector craves, promising a bright future for Nigeria’s artists and innovators.
The idea that “politics is a dirty game” often scares creatives off, but staying on the sidelines won’t cut it! By not getting involved, we miss out on shaping policies that impact our lives and industries. Creatives bring new ideas, innovative solutions, and a real understanding of community needs. Jumping into politics means we can ensure our voices are heard and our talents recognized, paving the way for a future where we have a say in shaping our own destiny.
Having dipped my toes into school politics, I’ve seen firsthand how passionate individuals can drive real change. If more of us step up in governance, we can ensure policies that shape our industry are crafted by those who truly get it.
To cement Nigeria as Africa’s creative capital, we need everyone on deck. Let’s not dodge politics—let’s claim our spot and steer the change we crave!
Ayomide Adeagbo has set the stage for more of us to join the squad.
1 Comment
AYOMIDE ADEAGBO is the right man for the job, he can, he has always delivered passionately.