London, the producer behind some of the most popular Afrobeats tracks in recent years, is set to step into the music scene as an artist. Known for crafting hits like “Calm Down” and “Ozeba” for the global sensation Rema, London has earned a reputation for his distinct production style that blends vibrant rhythms with infectious melodies. His creative aspirations extend beyond the producer’s chair as he prepares to debut his first single titled “Pinacolada” this month.
London, who has worked under the moniker “Thisizlondon,” has played a pivotal role in shaping the sound of contemporary Afrobeats. His work on tracks like “Calm Down” has resonated with audiences worldwide, contributing to Rema’s meteoric rise. Yet, despite his success as a producer, London is ready to explore the other side of the music industry by stepping into the limelight as a performer.
His upcoming debut, “Pinacolada,” marks a significant milestone in his career, following in the footsteps of renowned Nigerian producers like Young Jonn and Pheelz, who have successfully transitioned into recording artists. Both Young Jonn and Pheelz have redefined their roles in the music industry, proving that producers can become successful artists in their own right. Now, London is poised to join this elite group.
The exact release date of “Pinacolada” remains unknown however, anticipation is high for London’s debut as a solo artist. His move into performing highlights a growing trend within the Nigerian music industry, where producers, once known solely for their behind-the-scenes work, are now stepping forward as full-fledged artists.
This shift shows the evolving landscape of the music industry, where the lines between producer and artist are increasingly blurred.
“Pinacolada” is more than just a new track—it’s the beginning of a new chapter in London’s already illustrious career. Whether he will bring the same magic to his vocal performance as he has to his production remains to be seen.
As the month unfolds, all eyes will be on London and his debut single. If his record as a producer is any indication, “Pinacolada” could be the start of yet another transition success story in the ever-evolving world of Afrobeats.
