In a monumental move for the music industry, Davido and renowned executive Steve Stoute have joined forces to launch Nine+ Records under the UnitedMasters umbrella. The journey began when Stoute, impressed by Davido’s talent and potential, ventured into Lagos to challenge the Afrobeats sensation to dream bigger. Now, armed with a vision for global domination, the duo is set to revolutionize the music landscape by signing diverse talents across various genres, from Afrobeats to hip-hop, R&B, Latin, and beyond.
Stoute, a veteran in the music business, recognized Davido’s unique ability to blend Nigerian influences with international appeal. Their partnership signifies a commitment to building a legacy akin to legendary labels such as Bad Boy, Death Row, and Cash Money. With Davido’s creative prowess and Stoute’s executive acumen, Nine+ Records aims to nurture emerging artists while delivering groundbreaking music to audiences worldwide.
Davido’s decision to partner with UnitedMasters for Nine+ Records reflects his dedication to supporting new talent and providing mentorship in the industry. Under Stoute’s guidance, he seeks to navigate the complexities of the music business, ensuring that artists receive the necessary support and resources to succeed. From cultivating a strong team to establishing an office and studio headquarters, Davido is poised to elevate his entrepreneurial endeavors and leave a lasting impact on the music industry.
Looking ahead, Nine+ Records plans to expand beyond Afrobeats, embracing a diverse range of musical genres and artists. With roots in both Atlanta and Nigeria, Davido envisions a global approach to music that transcends geographical boundaries. Together, he and Stoute are committed to discovering exceptional talent and producing chart-topping hits that resonate with audiences worldwide.
